Apple hires ex-Google executive to head AI marketing amid push to improve Siri

The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes

Key takeaways

Quick scan — what you need to know:

• The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual…
• The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes
• as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year

Background

What led here, in plain terms:

• nt, for ‌release this ​year
• Full context often emerges as officials, markets, or courts add updates.

Why it matters

Why readers and decision-makers should care:

• The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual…
• The hire ⁠comes as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year The hire ⁠comes
• as Apple is ‌readying an improved version of Siri, its virtual assistant, for ‌release this ​year