Elon Musk’s X reportedly sees layoffs ahead of SpaceX IPO; what firm told remaining staff

X, formerly Twitter, has seen fresh layoffs, including its chief marketing officer, as Elon Musk prepares SpaceX for a potential IPO. Over 20 non-technical staff were cut following the merger of X, xAI, and SpaceX.

Key takeaways

Quick scan — what you need to know:

• X, formerly Twitter, has seen fresh layoffs, including its chief marketing officer, as Elon Musk prepares SpaceX for a potential IPO.
• Over 20 non-technical staff were cut following the merger of X, xAI, and SpaceX.
• Remaining employees are now focused on cost-cutting and revenue growth, with a new chief revenue officer appointed to boost ad sales and AI enterprise business.

Background

What led here, in plain terms:

• Over 20 non-technical staff were cut following the merger of X, xAI, and SpaceX.
• Remaining employees are now focused on cost-cutting and revenue growth, with a new chief revenue officer appointed to boost ad sales and AI enterprise business.

Why it matters

Why readers and decision-makers should care:

• Remaining employees are now focused on cost-cutting and revenue growth, with a new chief revenue officer appointed to boost ad sales and AI enterprise business.
• X, formerly Twitter, has seen fresh layoffs, including its chief marketing officer, as Elon Musk prepares SpaceX for a potential IPO.
• Over 20 non-technical staff were cut following the merger of X, xAI, and SpaceX.