Nike’s stock is at 9-year lows ahead of earnings. It faces these questions as doubt grows over its turnaround.

The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on. The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on.

Key takeaways

Quick scan — what you need to know:

• The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on.
• The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on. The
• sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on.

Background

What led here, in plain terms:

• es, but analysts say new products aren’t catching on.
• Full context often emerges as officials, markets, or courts add updates.

Why it matters

Why readers and decision-makers should care:

• The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on.
• The sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on. The
• sportswear giant has been trying to focus more on the needs of athletes, but analysts say new products aren’t catching on.