West Bengal elections: Why is the BJP using fish in its campaign strategy? | Talking Politics

Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted to power in West Bengal. What’s the backstory to this?

Key takeaways

Quick scan — what you need to know:

• Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted…
• What’s the backstory to this?
• Why are political parties tapping into dietary preferences of their voters?

Background

What led here, in plain terms:

• What’s the backstory to this?
• Why are political parties tapping into dietary preferences of their voters?

Why it matters

Why readers and decision-makers should care:

• Why are political parties tapping into dietary preferences of their voters?
• Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted…
• What’s the backstory to this?