- #e4mExclusive: MIB agrees to scrap 10+2 TV advertising cap Exchange4Media
- Govt scraps 12-minute ad cap for TV channel The Times of India
- TV channels can now run more than 12 minutes of ads under new rules Hindustan Times
- I&B Ministry scraps 12 min ad duration cap for television channels to ensure level playing field BusinessLine
- Govt set to scrap 10+2 TV ad cap, giving broadcasters greater flexibility indiantelevision.com