Georgia football will have a new corporate logo on its home field this season.
Progressive Insurance struck what Georgia called “significant sponsorship,” for the rights to put its name between the hedges in Sanford Stadium for the No. 3 Bulldogs.
Georgia Bulldog Sports Marketing, a joint venture between multimedia rights partners Learfield and JMI Sports, helped collaborate on the deal.
Georgia joins 12 other programs that have also partnered with Progressive including Ole Miss, Oregon, USC, Boise State, Colorado State, Iowa, Kansas State, Purdue, SMU, Syracuse, Texas Tech and Wake Forest.
“We are proud to be a part of Progressive’s impactful investment in college athletics,” Georgia athletic director Josh Brooks said in a statement. “As we look for additional revenue streams while maintaining our strong positioning on a national level, this relationships assists in providing the necessary resources for our student-athletes. We are thrilled that Progressive is joining the many outstanding game day traditions at Sanford Stadium.
Delta Airlines had logos on the field for the final three home games of the 2025 season at Georgia.
Progressive, based in Mayfield Village, Ohio, will also have its name on sideboard features, in-venue LED signage, digital and social media integrations and other game day experiences.
“We are excited to be a part of the college football landscape with this investment,” Sean Freeman, Progressive's Media Business Leader, said in a release. “It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities and we are proud to be a small part of those traditions.”
This article originally appeared on Athens Banner-Herald: Georgia football getting this new corporate logo at Sanford Stadium