- Government Removes 12-Minute Advertisement Duration Cap for Television Channels PIB
- Government removes 12-minute ad duration cap for TV channels The Hindu
- Government to remove 12-minute advertisement cap for TV channels News On AIR
- Centre Drops 12-Minute-Per-Hour Advertisement Cap On TV Channels NDTV
- India changes two-decade old rule to make you watch more advertisements during TV shows economictimes.com