Baseball showman Bill Veeck’s most audacious stunt sent Eddie Gaedel to bat for the lowly St Louis Browns in 1951 – and created an unforgettable diamond spectacle
Bill Veeck had a track record for designing some of the most elaborate marketing promotions during his four stints as a Major League Baseball owner, including an exploding scoreboard in 1960. But his most outlandish publicity stunt was sending 3ft 7in inch pinch-hitter Eddie Gaedel to the plate at a game 75 years ago Wednesday.
Sporting uniform number 1/8, Gaedel was greeted with a standing ovation at Sportsman’s Park in St Louis as he came to bat in the second game of a doubleheader on 19 August 1951 for the St Louis Browns. A famous AP photo shows Detroit Tigers catcher Bob Swift sitting on his knees with a ball in his glove, towering over Gaedel and his tiny strike zone. Not surprisingly, he walked on four pitches, and was immediately lifted for a pinch-runner.
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