The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to storytelling and sustaining brand equity over time. High-value assets like front-of-jersey sponsorships are seeing increased demand as established players and innovative sectors such as AI dive in.
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Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mix
The Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to storytelling and sustaining brand equity over time. High-value assets like…
