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Business
Apr 1, 2026, 6:38 PM·1 views

Nike Plummets to Lowest in Decade as Turnaround Sputters

Nike Inc. shares tumbled after the retailer gave a surprisingly gloomy outlook for the year ahead, complicating Chief Executive Officer Elliott Hill’s efforts to turn around the business. Revenue is expected to decline…

Nike Plummets to Lowest in Decade as Turnaround Sputters

Nike Inc. shares tumbled after the retailer gave a surprisingly gloomy outlook for the year ahead, complicating Chief Executive Officer Elliott Hill’s efforts to turn around the business. Revenue is expected to decline 2% to 4% in the current quarter and will be down in the low single-digits for the rest of the calendar year, management told investors on an earnings call Tuesday evening. Analysts surveyed by Bloomberg had been looking for 2% sales growth this quarter and bigger gains as the year progressed. Bloomberg Retail Reporter Lily Meier joins Paul Sweeney and Scarlet Fu on Bloomberg Intelligence to discuss. (Source: Bloomberg)

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