“No Player Is Bigger Than the LSU Brand”: Jayden Daniels Told to Give Up Amid Fight Over DJ Pickett’s No. 5 Jersey

The fallout over LSU’s decision to hand out Jayden Daniels’ old No. 5 jersey just picked up another loud voice, and this one isn’t taking the Washington Commanders quarterback’s side.

“Jayden, listen bro, just let it go,” Former LSU running back Leonard Fournette said on 4th And South. “No player is bigger than the LSU brand. I’m gonna say this once again: before I got to LSU, Tyrann Mathieu and Patrick Peterson, number seven wasn’t worn for two years. I was the right recruit that wanted the number, and also I’m from the seven ward, so it represents my hood and my neighborhood where I’m from. And they gave it to me.”

Fournette’s comments came as Daniels took things several steps further than social media. His attorney sent a cease-and-desist letter to LSU athletic director Verge Ausberry on August 5, claiming that LSU no longer has permission to use his name, image or likeness.

His spokesperson did not hold back when the number situation became public. The family is “deeply disappointed and feels profoundly disrespected” by the school’s decision to let Pickett wear it now, the rep claimed.

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LSU has not retired Daniels’ jersey.

Former LSU head coach Brian Kelly was the one who recruited cornerback DJ Pickett in 2024 and made him promise that No. 5 would be his. Kelly held off on actually handing over the number while Jayden Daniels was still on the roster, choosing to wait out of respect for what he had built there. Daniels wore No. 5 during the 2023 season, for which he won the Heisman trophy.

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