WEST LAFAYETTE — Purdue football's next foray into expanding corporate sponsorships opportunities will begin on Rohrman Field this fall.
Progressive on Tuesday announced a new partnership with 13 programs, including Purdue, through Learfield. The Progressive logo will now be featured on the Ross-Ade Stadium playing field.
The sponsorship will include on-field branding inside Ross-Ade Stadium, per a news release, as well as videoboard features, LED signage, digital and social media integrations and other experiences throughout the game.
Financial terms and duration of the agreement were not disclosed. By securing the deals through Learfield, its marketing and branding partner, Purdue and other schools have also traditionally shielded the financial terms of such deals from public records disclosures.
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“We are thrilled to bring Progressive onboard as a partner for the 2026 season of Purdue Football,” Purdue athletic director Tommy McClelland said. “As we continue elevating the Purdue brand, our work with Learfield and our local Purdue Sports Properties team remains of the highest priority. Thank you to those groups for securing this new opportunity for sponsorship placement within Ross-Ade Stadium.”
IndyStar reported last month Purdue was in active negotiations for sponsorship deals which could begin showing up as soon as this fall. The NCAA earlier this year pass a rule allowing jersey and equipment patch sponsors for the first time.
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Additional sponsorship deals beyond this agreement with Progressive may follow in the coming months.
Several other Big Ten programs have announced corporate sponsorships in the past two months, including Illinois, Michigan State, Ohio State and Wisconsin.
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This article originally appeared on Indianapolis Star: Purdue lands corporate sponsorship deal for football field and more