The growth of the Los Angeles Rams has been fascinating to watch as the team looked to build its new fanbase in Southern California, but bridging the gap between the franchise's past roots in the city and the vision of what the future could look like has been nothing short of a success so far.
Not only has the team made massive inroads within the city and its rapidly growing fan base, but their on-field success has grown the NFL's profile in Southern California to its most influential status yet. Despite the success, recent Nielsen ratings show the battle the Rams have to fight in a place that has everything to offer.
In its first-ever NFL Fandom Index, Los Angeles ranks 29th out of 30 for how avid NFL fans are in each market.
The original graphic Nielsen sent out was missing Las Vegas. Updated one below, with Vegas at #23 pic.twitter.com/iAD1LwUHZ5
— Ellyn Briggs (@EllynBriggs) August 17, 2026
Some point to this as evidence of how passionate a city is about its team. It's important to note that Los Angeles is home to a multitude of professional sports teams, including the Los Angeles Chargers, along with a plethora of non-sporting events that other cities do not have access to.
Thus, drawing interest in a city that has everything to offer can be challenging, especially as a team that moved back to L.A. just 10 years ago.
This article originally appeared on Rams Wire: Rams fans rank near bottom in new Nielsen Fandom Index