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West Bengal elections: Why is the BJP using fish in its campaign strategy? | Talking Politics

Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted to power in West Beng…

West Bengal elections: Why is the BJP using fish in its campaign strategy? | Talking Politics

Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted to power in West Bengal. What’s the backstory to this?

Key takeaways

Quick scan — what you need to know:

  • Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted…
  • What’s the backstory to this?
  • Why are political parties tapping into dietary preferences of their voters?

Background

What led here, in plain terms:

  • What’s the backstory to this?
  • Why are political parties tapping into dietary preferences of their voters?

Why it matters

Why readers and decision-makers should care:

  • Why are political parties tapping into dietary preferences of their voters?
  • Sharadwat Mukherjee, the BJP candidate from Bidhannagar, canvassed with a fish, trying to tell people that the saffron camp would never put any restrictions on non-vegetarian food if they were voted…
  • What’s the backstory to this?

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